by Melissa Couch
Sotheby’s International Realty is the exclusive launch sponsor of a new, multi-lingual real estate portal on one of Mexico’s leading business publications, Expansión. Sotheby’s International Realty is the first luxury real estate brand to showcase its listings to prospective homebuyers on the marketplace and the affiliation marks a first for the real estate industry in the Mexican market.
“As the only truly international luxury real estate brand, our affiliation with Expansión and Grupo Expansión enables us to deliver even broader global exposure for each of the impressive listings represented by the Sotheby’s International Realty® network,” said Brad Nelson, chief marketing officer of Sotheby’s International Realty. “The affiliation with Expansión not only promotes our exciting properties to a luxury and business audience, it also builds on our history of encouraging technological advancement in the real estate industry in global markets.”
Expansión is a multi-platform business outlet covering finance, technology, arts and lifestyle with a reach of more than 15 million readers. The publication is a part of Grupo Expansión, a Mexican media group, that publishes eight print tiles and seven digital websites, reaching a combined total of more than 22 million readers.
Sotheby’s International Realty will maintain exclusivity for the real estate portal for one year. Together with Grupo Expansión, the brand will drive traffic and promote the launch of the new real estate platform across the publishing group’s top titles including, Elle Decor, Quién, Expansión, Obras and Life and Style in both print and digital formats.
The Sotheby’s International Realty brand’s affiliation with Expansión not only expands the brand’s global reach, it reinforces the brand’s continued focus on technology and pioneering the real estate experience in international markets.
Sotheby’s International Realty has helped to launch global real estate portals in top-tier publications such as Bloomberg, Mansion Global, The Financial Times in Europe, NIKKEI in Asia, and more.